Steve’s Marketing Weapons

It’s a sad day. As the world is saying Good Bye, to the greatest mentor of our times Mr. Steve Jobs and sharing inspirational messages/thoughts from the this great leader. Here is my little tribute to this and many such inspirational icons.

What makes him pioneering, dominating and iconic is his farsightedness. In late 80’s when computing is only done on the workstations by the scientist, engineers and researchers. Thou PC and MaC does exists at that age, but the challenge they were facing was the market share. That time Steve identified a market share which can be targeted and which had immense potential to multi-level growth. Steve categorised this market as “Professional Workstation Users”.

That age SUN and IBM were the heavyweight champions and they have the workstations. Not, everyone can afford these machines and Steve had identified these professionals from various domains like Medical, Publishing, Financial Services, Travel etc. as their customers who would be using their machines for their day-to-day applications. Steve also calculated how much they would be growing in the coming future, and what he suggested few “weapons” to grow this at the 3x speed.

He then suggested why people come to them – he said, professional will need “1.Custom Apps” – as these professional would not like to create/develop applications on the Sun/IBM hosted mainframes and then using them on their terminals – as they will provide a very cost-effective platform which is seamlessly connected with the networks to do their transactional day-to-day work.

Steve suggested that by creating “2. Great Production Apps” these professional who will be buying our workstations will be coming back to them again for more units so they can enable their entire team/organisation performance. Such organisation would be needing application which enables their different divisions to interact with each other, so they can have better productivity. These productivity apps will be helping these organisation to do such things

And the “3rd. Interpersonal Computing” Steve said that we should encourage the interpersonal computing by improving the group productivity and collaboration to use the sophisticated desktop computing. He suggest that more and more when we involve the customer into there sales cycle, it will rise their interpersonal computing.


and then he shared the marketing mantra “by educating customers about their products and platform” take out 2 or 3 developers bring them to our campus give them heads up about what we are developing next. Once, we do this we will have the religious follower which will catalyst and make our ideologies into a marketing “weapon”.

Moral of the story, having a product you can’t just push your sales team to meet the numbers. Their has to be a marketing plan with a micro level breakdown approach for your targets.

Do we know who all are following these practices?… hmm! 🙂



How can the web enhance the promise of your brand?

Ever since the “INTERNET” explosion the need to have the presence has outrageously gone up. Companies creating multiple sites is not a unknown fact in today’s world, just trying to get hold as much audience they can, where they fail is in this race IDENTITY is in quality, be it content of be it looks. they fall short and loose the important audience.

What many small businesses mostly try to look for FREE WAY out, by SPAMMING users with there cluttered messaging, neglecting user preference and almost without any assurance of there product or services. Doing so they not only defame there business and brand, but also sometimes badly impact there existence.

It require special skills to create a marketing message and, One also need to be clear on what is there objectives and how they will be measuring them, and What insight will they will trying to derive from the first campaign and where they eventually see in the next six months to one year.

We (couple of experienced collaborators) had change the facts and figures into sharp edged marketing E-Journals / E-Zines/ Emailers. The use of Web 2.0 is to pave the way for vision fulfillment of collaborative commerce by removing constraints to business imposed by Information Technology in its present form.

The loose coupling model of Web services allows enterprises to overcome the myriad ways businesses use to reach their customers and partners today, to adopt new business models right in time and to serve and utilize advocacy of business transactions and processes – the promise of business agility!

The Web services model is independent of whether the components being composed belong to the same organization or form a hybrid service using functions from many individual companies which empowers organizations to benefit from collaborative synergies of their trading community and to focus on their core business.

We create presence focusing upon the UX not just eye catching. The website design ensures that visitors reach desired information quickly so the visit can turn into lead and lead can then further converted to business.

Our decade plus experience in the BRANDING helps clients build their online brands or extend their offline brands into the digital realm. How can the web deliver on and enhance the promise of your brand? How can the offline brand experience of a company’s products and services be interpreted in an online environment? Our team is fully qualified to help your organization successfully address these challenging questions.

We establish electronic communications channels that connect you with each and every customer and prospect, across all stages of the relationship life cycle.

We stand in for moving there business ahead, Our internet campaigns exploit the full range of online marketing strategies, and they build on the one-to-one relationship tactics we apply to our Websites.


An innovative way to cut cost on the development of the certain process. Recently a T-shirt maker whose design process consists entirely of an online contest. Each week the company receives hundreds of submissions from amateur and professional artists. Threadless posts these to its Web site, where anyone who signs up may give each shirt a score. The four to six highest-rated designs each week are put into production, but only after enough customers have pre-ordered the design to ensure it won’t be a money-loser.

By doing so, they saved the designer salary and motivated the artist to have is work shown and worn by public, hence giving them a visibility and chance to become famous. And that too without spending much.

Thats Crowd-sourcing.