An innovative way to cut cost on the development of the certain process. Recently a T-shirt maker whose design process consists entirely of an online contest. Each week the company receives hundreds of submissions from amateur and professional artists. Threadless posts these to its Web site, where anyone who signs up may give each shirt a score. The four to six highest-rated designs each week are put into production, but only after enough customers have pre-ordered the design to ensure it won’t be a money-loser.
By doing so, they saved the designer salary and motivated the artist to have is work shown and worn by public, hence giving them a visibility and chance to become famous. And that too without spending much.